Social Media Growth at the Oregon Center for the Arts – Interim Marketing Role (April–June 2025)
As Interim Marketing Manager for the Oregon Center for the Arts at Southern Oregon University, I led a focused digital marketing effort that significantly boosted our visibility and audience engagement across Meta platforms (Facebook and Instagram). My work was built on the momentum from Q1, bringing strategic consistency, improved content performance, and measurable results.
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Key Results – Facebook (Jan 1–June 5, 2025):
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Total Views: 148.8K — up 246% in Q1, and sustained growth through Q2
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Reach: 44.5K — up 493.1% compared to the previous period.
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Content Interactions: 1,380 — an increase of 186.9%
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Link Clicks: 731 — up 1,700%, showing deeper engagement
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Follows: 64 — up 204.8%
FB-(Q1)-2025
FB (Q2)-2025
Key Results – Instagram (Jan 1–June 5, 2025):
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Total Views: 113.3K — up 318.7% in Q1, with an additional 71.9K views in Q2
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Reach: 17.9K — consistent audience expansion
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Content Interactions: 4,491 — up 573.3%
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Visits: 2,245 — up 97.3%
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Follows: 144 — including a 20% increase in Q1 and strong Q2 retention
IG-(Q1)-2025
IG (Q2)-2025
Strategic Focus Areas:
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Visual Storytelling: Elevated the quality and consistency of creative assets with branded visuals, event promos, and behind-the-scenes content.
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Audience Targeting: Utilized Meta Business Suite for targeted organic and boosted posts to reach ideal audience segments.
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Cross-Promotion: Leveraged multiple posts between Facebook and Instagram for increased reach and content repurposing.
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Engagement-Driven Content: Focused on call-to-action posts, artist features, and timely event reminders to drive clicks and interactions.
Top Performing Post:
It’s Opening Night!
Blood Wedding takes the stage TONIGHT at 8:00 pm!
This haunting, poetic tale of forbidden love and fate marks the grand finale of SOU Theatre’s 2024–25 season — and it's one you won’t forget.
📍 SOU Main Stage Theatre
📞 Box Office: 541-552-6348
✨ Directed by Paul Barnes
🎟️ Last-minute tickets may still be available — check now:
https://sou.universitytickets.com/w/event.aspx?SeriesID=19
Join us for an unforgettable night of live theatre. Let the season end with a bang.
#OpeningNight #BloodWedding #SOUTheatre #AshlandLiveTheatre #SeasonFinale #FedericoGarciaLorca #ThatIsSOU #communitymatters #creativeideas #southernoregonuniversity Southern Oregon University #ThatIsSOU Southern Oregon University Alumni Association #supportthearts @oregoncenterforthearts @souashland @soualumni #studenttheatre #studenttheatre #studenttheatregroup
In just three months as Interim Marketing Manager, I implemented a cohesive digital strategy that grew
our combined Meta platform reach by over 400%, quadrupled our content engagement, and significantly
increased website traffic via social channels. My ability to quickly analyze data and apply creative solutions
helped strengthen the Oregon Center for the Arts’ online presence during a critical transition period.